Whiskey

Art Bar & Pubs Bitters Branding Brandy & Cognac Cocktail Recipes Cocktails Collaborations Events Gin Ideas liqueurs Marketing Mezcal Mixers Mixology & Bartending News People and Interviews Project RTDs Rum Spirits Tequila Uncategorized Vodka Whisky & Bourbon Wines

Varchas Shankar: From IT Expert to Whiskey Artisan – The Journey of Varchas Whiskey

by Manaswita Goswami

In the world of whiskey, few stories are as compelling as that of Varchas Shankar. After a successful 28-year career in IT, Varchas Shankar embarked on a remarkable journey into the world of whiskey, driven by a desire to create something deeply personal and meaningful. As the founder of Varchas Whiskey, Shankar has seamlessly blended […]

From Office to Bar: Why Hitchki Talli Tuesday is Perfect for Happy Hour

by Manaswita Goswami

Tuesdays might not seem like the most exciting day of the week, but Hitchki is here to change that with its epic Talli Tuesday! .Whether you’re looking to unwind after a long day at work or simply want to add some fun to your week, Hitchki’s got you covered Here’s why Hitchki’s Talli Tuesday should […]

Crafting Spirits, Blending Cultures: Varchasvi Shankar’s Odyssey from Tech to Top-Shelf Whiskeys

by Aakriti Rawat

(L) Varchasvi Shankar, Founder & President at Shankar Distillers (R) Sir Vivian Richards, Global Brand Ambassador In a captivating journey from the tech sector to the realm of premium American whiskey, Mr. Varchasvi Shankar, the visionary behind Shankar Distillers, shares insights into his transition and the inspiration fueling his passion for the world of whiskey. […]