The Indian vodka scene is evolving, and at the forefront of this transformation is LUCID Vodka. A brand that isn’t just about drinking but about experiencing clarity, LUCID is setting a new standard for premium vodka in India. Crafted for a generation that values quality and smoothness, this homegrown brand is changing perceptions and creating a cosmic adventure in every bottle.
A Vision Rooted in Passion
LUCID Vodka is the brainchild of Mirat Rajguru, an entrepreneur from Gujarat—a state where alcohol is prohibited. Despite growing up in a dry state, Rajguru was fascinated by spirits and the craftsmanship behind them. Her journey led her to develop a vodka that offers premium quality without the hefty price tag. Her goal was simple: to create an Indian vodka that stands out for its smoothness, clarity, and accessibility.
The Making of a Smooth Spirit
What makes LUCID Vodka exceptional is its meticulous filtration process. The spirit is filtered five times through activated charcoal and silver, then triple-filtered through platinum for an ultra-smooth finish. This process removes impurities, ensuring a clean, crisp taste that sets it apart from other Indian vodkas. The result is a refined drinking experience—one that promises clarity rather than chaos.
LUCID Vodka’s philosophy revolves around the idea of a ‘Moment of Clarity.’ Unlike traditional vodkas, often associated with wild nights and hangovers, LUCID is crafted to deliver balance. It’s a vodka that lets you enjoy the moment without losing control, offering a smooth and enjoyable drinking experience every time.
A Drink for the Bold and Fearless
Indian vodka has often been overshadowed by international brands, but LUCID is changing the game. Designed for a new generation of drinkers who appreciate high-quality spirits, it appeals to those who seek adventure and authenticity. The brand embraces a cosmic theme, inviting consumers on a journey beyond the ordinary with every sip.
Chief Marketing Officer Saiesha Shetty describes LUCID as “a drink for those who aren’t afraid of a cosmic ride.” It’s a vodka made for trendsetters, changemakers, and those who embrace new experiences. The brand’s messaging reflects this spirit, positioning LUCID as the go-to choice for those who demand more from their vodka.
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Expanding Across India
Since its launch, LUCID Vodka has made its presence known in regions like Goa, a hotspot for spirit lovers. With plans to expand across Maharashtra and Karnataka in the coming year, the brand is steadily growing, bringing its premium Indian vodka to a wider audience. This slow and strategic expansion reflects LUCID’s commitment to quality and conscious growth.
In a market where international brands dominate, LUCID Vodka is proving that Indian vodka can compete with the best. By combining world-class filtration techniques with an accessible price point, it offers a premium experience without compromise.
The Future of Indian Vodka
LUCID Vodka isn’t just another spirit on the shelf—it’s a movement redefining what Indian vodka can be. With its smooth taste, premium craftsmanship, and bold branding, it represents a new era for homegrown spirits. Whether you’re looking for a refined drinking experience or a vodka that matches your fearless spirit, LUCID promises to be your passport to clarity.
As the brand continues to expand and innovate, one thing is certain: the future of Indian vodka is bright, and LUCID Vodka is leading the way.
