~In another disruptive masterstroke by Nao Spirits, Punk Gin’s anti-establishment recipe defies the norm by using exclusively fresh ingredients in their newest, seasonal edition Pink Gin.~

Nao Spirits, the makers of Greater Than and Hapusa Gin, are on track with their goals of launching a new limited-edition gin annually, each with a distinct flavour, unique narrative, and exclusively fresh ingredients.

Their Pink Gin is called “Punk Gin”. Punk, by definition, is anti-establishment, and this gin is particularly disruptive as it shuns all the norms established by commercial gin producers. In making Punk Gin, the distillers wanted to stay true to their craft and did not use artificial colour, flavour, or sweeteners. They have instead used only the freshest of strawberries handpicked from Mahabaleshwar, a hill station nestled in the Western Ghats of Maharashtra and the go-to destination for strawberries in India.

The strawberries are washed, chopped, and then left to macerate in a vat of their classic London Dry Gin for 48 hours. But that’s not all – they add a touch of dried hibiscus flowers to bring in a bit of acidity and brightness to the Gin. The result is a champagne-pink gin with a delicious freshness that is going to be the perfect accompaniment to the upcoming summer.

Tasting Notes: Fresh and vibrant strawberry with lemon peel, black pepper, and juniper on the finish.

Anand Virmani, Nao Spirits, Co-founder and CEO says “Pink Gins are all the rage, but most pink gins have artificial flavouring, colour and lots of sugar, bearing little semblance to a real gin. As the pioneering craft gin brand in India, we use every opportunity to guide the category forward and set the right example for what it means to be ‘craft’. That is exactly what we did with Punk Gin – stuck to our principles in a fast-growing and competitive landscape by using fresh ingredients and taking Pink Gin back to its origins and showcasing what it was really intended to be.”

Punk Gin is best enjoyed with tonic water, a slice of fresh strawberry, and a basil leaf or sprig of rosemary. Owing to its use of natural ingredients, the Gin needs to be refrigerated to preserve its freshness for as long as possible. This Gin will be released annually during the strawberry season in Mahabaleshwar, which begins in December and extends till March.

Punk Gin is now available in Goa and Karnataka, and shall shortly be available in Haryana as well.

About NAO Spirits

The homegrown spirit company, the brainchild of Anand Virmani, Aparajita Ninan, and Abhinav Rajput, has been spearheading the Indian Gin revolution. With a state-of-the-art distillery in Goa that produces Greater Than, India’s first London Dry Gin, and Hapusa, the world’s first Himalayan Dry Gin, this start-up is constantly experimenting with its products and activations to help build a craft community and culture from scratch, which now also includes a premium spiced rum – Pipa – inspired by Goan flavours and Portuguese influence. 

The Gins manufactured by the label can be found in 16 states and 3 Union Territories in India, and 16 countries across the world. Nao Spirits is the first Indian company to be made a member of the Gin Guild – the official global body of Gin makers. 

About Greater Than Gin

Greater Than Gin is India’s pioneering and award-winning craft London dry gin, credited with sparking the gin revolution in India. Founded in 2017, Greater Than Gin was designed to be a bartender’s gin of choice, but its versatility has also made it the go-to gin for home bartenders. It offers a smooth, accessible, and minimalistic experience in both design and taste. As of now, Greater Than Gin is available in 11 states and 3 union territories in India and 11 other countries across the globe, with 5 more in the pipeline.

Since 2020, Greater Than Gin has released one limited edition gin every year. The 3rd addition, Broken Bat Gin, unveiled in 2022, is currently accessible in the regions of Maharashtra, Goa, and Karnataka. 

Distilled in a Copper Pot Still in Goa with 9 unique botanicals, our message is clear: We didn’t invent Gin; we just made it Greater in India!