In a market where discerning consumers now prioritize quality over quantity, Greater Than Gin proudly announces a significant milestone: the sale of one million bottles in the financial year 2023-24!
From its humble beginnings as India’s pioneering craft gin in 2017 to its current status as everyone’s go-to choice, Greater Than Gin has distinguished itself as a true standout with its smooth flavour and versatile nature. It has become a staple in bars, restaurants, and homes alike, even in a market now flooded with Gin brands.
This success isn’t just about hitting a sales target—it’s a reflection of the evolving tastes of the Indian consumer. The shift towards quality spirits is unmistakable, and the changing landscape in the bar industry reflects this trend. Bars, bartenders, and the drinks they curate have undergone significant upgrades, contributing to the growing demand for premium spirits. Additionally, there’s a noticeable improvement in home drinking, with consumers increasingly choosing better spirits for at-home consumption.
Since its inception, Nao Spirits, the company behind Greater Than Gin, Hapusa Gin, and Pipa Rum has been committed to producing premium spirits that redefine the craft experience. From its carefully selected botanicals, to its distillation and maturing processes, each bottle of their spirit represents a labour of love, patience and unwavering dedication to quality. This commitment is what ultimately earned the brand the trust and loyalty of its consumers, as well as the one million sales milestone.
According to Anand Virmani, CEO and Co-founder at Nao Spirits, “It’s incredible to be able to cross this milestone. When we came up with the idea to make Craft Gin in India, the premium Gin market itself was just above the 100,000 bottle mark. To have been able to take our brand to the 1 million mark then and helped grow the category itself by 50x is the stuff of dreams! Our small and very passionate team is full of thanks for all the love we have received from the bar community and Gin community as a whole. The future may hold new opportunities for growth and expansion but the core values of craftsmanship and quality will always remain at the heart of everything we do at Nao Spirits.”
About Greater Than Gin
Greater Than Gin is India’s pioneering and award-winning craft London dry gin, credited with sparking the gin revolution in India. Founded in 2017, Greater Than Gin was designed to be a bartender’s gin of choice, but its versatility has also made it the go-to gin for home bartenders. It offers a smooth, accessible, and minimalistic experience in both design and taste. As of now, Greater Than Gin is available in 11 states and 3 union territories in India and 16 other countries across the globe. Since 2020, Greater Than Gin has released one limited edition gin every year. The latest addition, Punk Gin, made with fresh strawberries and hibiscus, was unveiled in 2024 and is currently available in the regions of Goa, and Karnataka with availability soon expanding to Haryana.
