People and Interviews
Indian Alcohol Market: Entrepreneurship in a Regulated Space
The Indian alcohol market is a fascinating study of contrasts, steeped in rich traditions yet pulsating with modern influences. We are a powerhouse, ranking as the third largest in the world, with annual sales reaching approximately $44 billion. The industry is projected to grow to $55 billion by 2027 and $64 billion within five years. […]
Salud: Innovating Drinks and Crafting a Bold Lifestyle
In the bustling Indian Alcobev market, one name stands out for its innovative products and vibrant lifestyle experience – Salud Beverages. Founded by the visionary entrepreneur Ajay Shetty, it is not just a brand; it’s a celebration of life, quality, and self-expression. Bacardi and Coca-Cola to tie up for an RTD! Ajay Shetty – The […]
ICRA Predicts 8-10% Growth for Alcobev Sector in FY2025
ICRA estimates that alcobev companies will see 8-10% revenue growth in FY2025. Steady beer demand and a revival in spirits consumption drive this growth. Consumers are increasingly preferring premium products. Price hikes approved by some state governments will also boost FY2025 revenues. In Q1 FY2025, the spirits industry recorded a ~9% year-on-year revenue increase. Realizations […]
Kaya Spirits Thrives in a Growing Alcohol Market
Kaya Spirits has established itself as a prominent player in the Indian alcohol industry, offering a diverse product range that caters to various market segments. With products ranging from economical to premium categories, Kaya Spirits focuses on quality and variety, ensuring it meets the preferences of consumers both in India and internationally. The company has […]
Tansen unveils Luxurious Cocktails to elevate the Dining Experience
Tansen, an exquisite fine dining restaurant which highlights the rich culinary heritage of the North-Western Frontier has unveiled an exclusive collection of regal cocktails. The beautifully curated ensemble features delightful creations with each cocktail highlighting Tansen’s unwavering commitment to exceptional luxury and quality. Meticulously crafted and inspired by regal traditions, these cocktails not only elevate […]
Exploring Paul John’s Exclusive Single Cask Program
Paul John’s Single Cask Program has been a pioneering force in the world of whisky since its inception in 2016. Driven by early success and rising demand, this program fills a unique niche in the whisky market. Offering rare, limited-edition releases, Paul John’s Single Cask Program showcases the exceptional quality of Indian single malts. It […]
Varchas Shankar: From IT Expert to Whiskey Artisan – The Journey of Varchas Whiskey
In the world of whiskey, few stories are as compelling as that of Varchas Shankar. After a successful 28-year career in IT, Varchas Shankar embarked on a remarkable journey into the world of whiskey, driven by a desire to create something deeply personal and meaningful. As the founder of Varchas Whiskey, Shankar has seamlessly blended […]
MONIN Cup India 2024 Calls For Young Talent
National, August 2024: MONIN, the leading syrup brand in India and a trusted partner for hospitality professionals all over the world has announced the 2024 MONIN Cup Competition. The contest encourages new, young bartenders aged 18-27 years from across the world to highlight their talent as mixologists by creating original serves using MONIN products. Bartenders […]
Barsys Debuts in India with Smart Cocktail Innovation
New Delhi: 14th August 2024– Barsys, a leading brand in cocktail-making technology, officially launched in India recently with a grand event at Home, Ambience Mall Vasant Kunj, New Delhi. The launch marks a significant milestone in the country’s beverage industry, promising to elevate the cocktail experience across upscale pubs and traditional bars. At the event, […]
“The journey for gin in India has just begun” says Charnelle Martins, Head Distillier at Str.
Introducing Charnelle Martins, a trailblazing Head Distiller at Stranger & Sons, whose expertise in alcohol biotechnology and distillation has set new standards in the Indian spirits industry. With a robust background that includes stints at the Scotch Whisky Research Institute and Diageo India, Charnelle combines scientific rigor with a passion for innovation. She’s been instrumental […]
