Marketing
Salud: Innovating Drinks and Crafting a Bold Lifestyle
In the bustling Indian Alcobev market, one name stands out for its innovative products and vibrant lifestyle experience – Salud Beverages. Founded by the visionary entrepreneur Ajay Shetty, it is not just a brand; it’s a celebration of life, quality, and self-expression. Bacardi and Coca-Cola to tie up for an RTD! Ajay Shetty – The […]
ICRA Predicts 8-10% Growth for Alcobev Sector in FY2025
ICRA estimates that alcobev companies will see 8-10% revenue growth in FY2025. Steady beer demand and a revival in spirits consumption drive this growth. Consumers are increasingly preferring premium products. Price hikes approved by some state governments will also boost FY2025 revenues. In Q1 FY2025, the spirits industry recorded a ~9% year-on-year revenue increase. Realizations […]
Bacardi & Coca-Cola: A Revolutionary RTD Cocktail Launch
In an age where convenience shapes consumer choices, Coca-Cola and Bacardi have joined forces. They aim to redefine the ready-to-drink (RTD) beverage industry. Their new pre-mixed rum and cola cocktail targets consumers who seek premium, accessible drink options. The RTD Beverage Boom The global RTD alcohol market has seen exponential growth in recent years. Grand […]
Monin Opens New Experiential Studio in Mumbai
9th October, Mumbai: MONIN, the premium syrup brand celebrated for its mastery of nature’s flavors, is thrilled to announce the opening of its latest experiential studio in Mumbai. Following successful launches in Delhi and Bengaluru, this new studio further solidifies the brand’s commitment to the Indian market. Situated in Juhu, a vibrant cultural hub, the […]
South Seas Distilleries Unveils Luxury Mahura Spirit
South Seas Distilleries, with a family legacy dating back to 1922, proudly launches two exquisite Mahura expressions – Six Brothers 1922 Resurrection and Six Brothers Small Batch (Original). This marks a groundbreaking milestone in India’s spirits industry as the world’s first-ever matured Mahura spirit, crafted with a century of family expertise and refined through double […]
Kaya Spirits Thrives in a Growing Alcohol Market
Kaya Spirits has established itself as a prominent player in the Indian alcohol industry, offering a diverse product range that caters to various market segments. With products ranging from economical to premium categories, Kaya Spirits focuses on quality and variety, ensuring it meets the preferences of consumers both in India and internationally. The company has […]
Discover the Spirit of Gifting with Third Eye Distillery: A Connoisseur’s Guide to Perfect Liquor .
When it comes to selecting the perfect gift for the discerning palate, nothing says “thoughtful” quite like a bottle of exceptional liquor. This year, elevate your gifting game with a selection from Third Eye Distillery, renowned for its masterfully crafted spirits that blend tradition with innovation. Third Eye Distillery prides itself on bringing the quality […]
Foo Unveils Blacklist Vol III: Art of Japan
Take An Artistic Journey Through Japan with Foo’s signature menu, Blacklist – Volume III: Art of Japan Prepare to be transported to the heart of Japan with Foo’s Blacklist Menu – Volume 3: Art of Japan. This collection is a homage to the richness and depth of Japanese culture, blending with innovative mixology, inviting you to experience […]
D’YAVOL VORTEX, The Latest Scotch Whisky from Shah Rukh Khan’s Global Luxury Collective Wins Gold in Spa.
~D’YAVOL’s whisky portfolio achieves back-to-back wins at multiple international spirit competitions.~ D’YAVOL VORTEX has won Gold at the International Wine & Spirits Awards (IWSA) 2024, adding to the portfolio’s expanding list of international accolades and medals. Organized by Catavinum in Vitoria-Gasteiz, Spain, the IWSA is known for its rigorous judging process with this year’s competition […]
Taj Collaborates with Diageo India to unveil – ‘Godawan Single Malt, Exclusive to the Palaces of T.
Taj, the iconic brand recognised as the World’s Strongest Hotel Brand 2024 and India’s Strongest Brand 2024 joins hands with Godawan to launch a limited-edition artisanal single malt. ‘Godawan Single Malt, Exclusive to Palaces of Taj’ is a batch of 300 bottles celebrating meticulous artistry and mindful luxury, available at Taj’s grand palaces in Mumbai, […]
