Collaborations
Exploring Hitchki with Mixologist Sonali Mullick
Sonali Mullick is a name that resonates with innovation and mastery in the world of mixology. With a unique journey from operations to crafting cocktails at Hitchki, Sonali combines her structured mindset and creative flair to create drinks that are as visually stunning as they are flavorful. Drawing inspiration from India’s rich culinary heritage, she […]
Indian Alcohol Market: Entrepreneurship in a Regulated Space
The Indian alcohol market is a fascinating study of contrasts, steeped in rich traditions yet pulsating with modern influences. We are a powerhouse, ranking as the third largest in the world, with annual sales reaching approximately $44 billion. The industry is projected to grow to $55 billion by 2027 and $64 billion within five years. […]
Bacardi & Coca-Cola: A Revolutionary RTD Cocktail Launch
In an age where convenience shapes consumer choices, Coca-Cola and Bacardi have joined forces. They aim to redefine the ready-to-drink (RTD) beverage industry. Their new pre-mixed rum and cola cocktail targets consumers who seek premium, accessible drink options. The RTD Beverage Boom The global RTD alcohol market has seen exponential growth in recent years. Grand […]
Paul John Whisky and Single Malt Amateurs Club Introduce ‘Ego’ from the Alter-Ego Single Cask Series
Goa, 22nd August 2024 – Paul John Single Malt, a pioneer in creating fine Indian single malt whiskies and Single Malt Amateur Club (SMAC), India’s foremost single malt whisky appreciation club, jointly announce the launch of “Ego,” the second prestigious release from the brand’s Alter-Ego cask series. Available exclusively to SMAC members and limited to just 120 bottles, this offering underscores Paul […]
Caffeine Meets Cocktails: Ritual Daily Coffee and Praia, Worli, Unveil Mumbai’s Ultimate Weekend H.
In a thrilling synergy of coffee mastery and mixology, Ritual Daily Coffee and Praia, Worli, proudly unveil their latest collaboration, a tantalizing concoction set to redefine Mumbai’s coffee culture and nightlife. This groundbreaking partnership promises an exquisite menu that caters to the cravings of both coffee aficionados and cocktail enthusiasts. Prepare your taste buds for […]
