Branding
Varchas Shankar: From IT Expert to Whiskey Artisan – The Journey of Varchas Whiskey
In the world of whiskey, few stories are as compelling as that of Varchas Shankar. After a successful 28-year career in IT, Varchas Shankar embarked on a remarkable journey into the world of whiskey, driven by a desire to create something deeply personal and meaningful. As the founder of Varchas Whiskey, Shankar has seamlessly blended […]
Vaum Tonics: Redefining Mixers with Quinine-Free Botanical Innovation
In a market saturated with traditional mixers, Vaum Tonics is making waves with its unique approach. As India’s first line of quinine-free botanical beverages, Vaum is redefining the mixer category with a focus on innovation, health, and premium quality. Founded by Aakash Khaunte and Siddharth Saraf, Vaum Tonics offers a refreshing alternative to conventional tonic […]
Paul John Whisky and Single Malt Amateurs Club Introduce ‘Ego’ from the Alter-Ego Single Cask Series
Goa, 22nd August 2024 – Paul John Single Malt, a pioneer in creating fine Indian single malt whiskies and Single Malt Amateur Club (SMAC), India’s foremost single malt whisky appreciation club, jointly announce the launch of “Ego,” the second prestigious release from the brand’s Alter-Ego cask series. Available exclusively to SMAC members and limited to just 120 bottles, this offering underscores Paul […]
Barsys Debuts in India with Smart Cocktail Innovation
New Delhi: 14th August 2024– Barsys, a leading brand in cocktail-making technology, officially launched in India recently with a grand event at Home, Ambience Mall Vasant Kunj, New Delhi. The launch marks a significant milestone in the country’s beverage industry, promising to elevate the cocktail experience across upscale pubs and traditional bars. At the event, […]
