New Delhi: 14th August 2024– Barsys, a leading brand in cocktail-making technology, officially launched in India recently with a grand event at Home, Ambience Mall Vasant Kunj, New Delhi. The launch marks a significant milestone in the country’s beverage industry, promising to elevate the cocktail experience across upscale pubs and traditional bars.
At the event, guests experienced the future of mixology with Barsys AI-powered cocktail machines, the Barsys 360 and Barsys Coaster 2.0, alongside the Barsys App. They enjoyed interactive tasting sessions and live demonstrations, showcasing the ease and elegance of automated cocktail-making for home or professional bar use. The intuitive interfaces, precise measurements, and extensive recipe library made creating cocktails a seamless and enjoyable experience. A highlight of the evening was the opportunity for guests to customize their drinks using the Barsys app, witnessing firsthand the magic of this cutting-edge technology.
Akshet Tewari, Barsys Founder and CEO, said, “We are thrilled to bring Barsys to India. With our advanced cocktail crafting technology, we aim to redefine drinking experience in the Indian beverage segment. Our platform combines the best in technology along with cocktail recipes from the best bars, brands and mixologists around the world, opening up new possibilities for every cocktail enthusiast.”
Barsys Brings Home Mixology To India With Coaster 2.0
Barsys machines are designed to be the centrepiece of any room. Their sleek, modern design and interactive LED lighting make them not just a tool but a conversation starter and a highlight of any setting. With versatility at their core, they expertly adapt to various settings and needs, delivering impeccable cocktails with precision and flair. The machines are designed to cater to a diverse range of settings and needs, from intimate gatherings to high-volume service environments. Each machine is engineered to dispense the exact measurements needed for every recipe, ensuring consistent, high-quality cocktails every time. Users can unlock a world of flavors and mixology techniques, tailoring recipes to their taste and creativity, with endless possibilities and extraordinary results. Furthermore, the machines showcase cutting-edge smart technology, seamlessly integrating with users’ smart devices for effortless real-time control, customization, and monitoring of their craft cocktails.
A game-changer in the alco-beverage space, it has digitized the drinking experience using consumer robotics and a SAAS-based ecosystem. It also boasts an AI-powered cocktail recommendation engine that personalizes your drinking experience. By analyzing user preferences and previous selections, the AI engine suggests new and exciting cocktails tailored to your specific taste. This innovative feature ensures that every Barsys user enjoys a unique and customized experience.
The launch event helped in showcasing the smart Barsys solutions in front of a large audience in the capital city consisting of expert bartenders, bar owners, cocktail enthusiasts and multiple stakeholders who admire the finesse of cocktails.
About Barsys
Launched in 2014, Barsys is a lifestyle brand dedicated to enhancing the drinking experience by bringing cocktail enthusiasts with mixologists, spirit brands, and top-tier bars together. The brand fosters community connections through its thoughtfully designed products, which elevate the standard of crafted cocktails to ensure a flawless drink every time. Barsys combines technology and mixology to enrich the human connection centered around crafted cocktails, offering consumers the convenience and precision of a perfect pour.
Learn more at www.thebarsys.com.
