In a game-changing move for consumers, Assam alcohol prices are set to decrease starting from September 1, 2024. The Assam Excise Department has announced that this reduction will cover a wide range of alcoholic beverages, including beer, rum, whisky, and premium spirits. This decision comes after the state’s earlier price hike in March, which led to a decline in alcohol sales. The latest adjustments aim to make alcohol more affordable and stimulate sales across Assam.

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Key Changes in Assam Alcohol Prices

The upcoming reduction in alcohol prices will apply to a variety of drinks, ensuring that both regular and premium brands become more accessible. The key changes include:

  • Beer: Price drops of Rs. 22 for a 650ml bottle with 5% alcohol, and a Rs. 34 reduction for beers with higher alcohol content.
  • Rum & Whisky: A 750ml bottle of rum under general brands will see a Rs. 117 price cut, while regular whisky will drop by Rs. 144.
  • Luxury Spirits: Premium brands, including high-end whisky, gin, and brandy, will have price reductions of up to Rs. 214.

Assam Alcohol Prices to Drop from September 1: Significant Reductions Across Beer, Rum, and Whisky

Reason for the Drop in Assam Alcohol Prices

Following a significant increase in alcohol prices earlier this year, which affected various brands, the state government decided to lower the prices to boost demand. The price reduction aims to reverse the decline in alcohol sales and is timed ahead of the festive season.

Impact of Reduced Prices

With Assam consuming around 5.30 lakh liters of alcohol daily, the reduction in alcohol prices is expected to boost both sales and excise revenue. The cut in alcohol prices will make popular drinks more accessible, driving up consumption and helping the state’s economy.

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To Wrap Up

As Assam prepares for the reduction in alcohol prices on September 1, 2024, consumers can look forward to significant savings on their favorite drinks. From beer to luxury spirits, the drop in Assam alcohol prices will provide financial relief and boost the overall market, especially with the festive season fast approaching.