Articles


Salud: Innovating Drinks and Crafting a Bold Lifestyle

by Manaswita Goswami

In the bustling Indian Alcobev market, one name stands out for its innovative products and vibrant lifestyle experience – Salud Beverages. Founded by the visionary entrepreneur Ajay Shetty, it is not just a brand; it’s a celebration of life, quality, and self-expression. Bacardi and Coca-Cola to tie up for an RTD! Ajay Shetty – The […]

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ICRA Predicts 8-10% Growth for Alcobev Sector in FY2025

by Manaswita Goswami

ICRA estimates that alcobev companies will see 8-10% revenue growth in FY2025. Steady beer demand and a revival in spirits consumption drive this growth. Consumers are increasingly preferring premium products. Price hikes approved by some state governments will also boost FY2025 revenues. In Q1 FY2025, the spirits industry recorded a ~9% year-on-year revenue increase. Realizations […]

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Bacardi & Coca-Cola: A Revolutionary RTD Cocktail Launch

by Manaswita Goswami

In an age where convenience shapes consumer choices, Coca-Cola and Bacardi have joined forces. They aim to redefine the ready-to-drink (RTD) beverage industry. Their new pre-mixed rum and cola cocktail targets consumers who seek premium, accessible drink options. The RTD Beverage Boom The global RTD alcohol market has seen exponential growth in recent years. Grand […]

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Monin Opens New Experiential Studio in Mumbai

by Manaswita Goswami

9th October, Mumbai: MONIN, the premium syrup brand celebrated for its mastery of nature’s flavors, is thrilled to announce the opening of its latest experiential studio in Mumbai. Following successful launches in Delhi and Bengaluru, this new studio further solidifies the brand’s commitment to the Indian market. Situated in Juhu, a vibrant cultural hub, the […]

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South Seas Distilleries Unveils Luxury Mahura Spirit

by Manaswita Goswami

South Seas Distilleries, with a family legacy dating back to 1922, proudly launches two exquisite Mahura expressions – Six Brothers 1922 Resurrection and Six Brothers Small Batch (Original). This marks a groundbreaking milestone in India’s spirits industry as the world’s first-ever matured Mahura spirit, crafted with a century of family expertise and refined through double […]

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