Articles


The Rising Popularity of Ready-to-Drink Beverages and the Factors Driving their.

by interbev

The beverage industry is undergoing a transformative shift, with Ready-to-Drink (RTD) beverages leading the charge. Driven by convenience, constant innovation, and evolving consumer preferences, RTDs are reshaping the entire landscape, from coffee and tea to cocktails and functional drinks. The era of intricate cocktail crafting, especially in our busy lives, is fading. RTDs offer instant […]

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Exploring India’s Whisky Heritage: A Tasting Journey of Distinctive India.

by interbev

With your India journey meticulously planned, reservations secured for Taj Mahal and other hotspots, the anticipation of landing in the country is palpable. While your list includes must-visit places and regional cuisines, there’s an intriguing facet of India that deserves attention. Transforming into a haven for whisky enthusiasts, India boasts a surge in homegrown brands […]

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Chef Cyrus Daniels Launches Ouro in Bengaluru

by interbev

~European Elegance with Mexican Spice.~ Introducing Ouro, Bengaluru’s premium fine-dining establishment, redefining culinary boundaries with a fusion of authentic European sophistication and vibrant Mexican influences. Spearheaded by the illustrious Chef Cyrus Daniels, Ouro promises an unparalleled gastronomic voyage, intertwining personalized craft cocktails with bespoke cuisine.   Set in the heart of the city, Ouro is spread […]

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India’s First Slow Sipping Event: What Went Down at The Vault Festival 2024

by interbev

~Jio World Garden witnessed 100+ Spirits and Wine Labels, 7 Experience Zones, and 3000+ Visitors.~ Asia’s premier craft drinks event, The Vault Festival, witnessed an  unparalleled third edition at Jio World Garden Mumbai on the weekend of February 17 and 18, 2024. Fine  spirit sips, curated wine, multi-sensorial experience venues, short-serve cocktails and a gourmet […]

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Salud Launches Salud Viking, a 15% Mead-Based Ready-to-Drink, Crafted with Home.

by interbev

~Salud Viking is crafted using fermented honey and delicately balanced with hops, offering a modern twist that captures the richness of India with each sip.~ Salud, a global urban lifestyle brand, redefining the drinking experience, is set to launch its new range of ready-to-drink (RTD) products, Salud Viking- India’s First 100 Per Cent Indian Mead. The […]

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