Bangalore, September 12, 2024 — Bangalore-based Mossant Fermentary, a brand dedicated to crafting better-for-you beverages, announces its launch of India’s first clean-label tonics. As health and wellness trends continue to shape consumer preferences, Mossant’s latest line of homegrown tonics meets the demand for plant-based and transparent beverages.
The non-alcoholic drinks market in India is projected to grow by 6.72% and reach a market volume of $21.49 billion by 2028, indicating the rising demand for healthier beverage options. Mossant Fermentary’s tonic base is crafted using household ingredients – making it a true clean-label product. By leveraging proprietary technology, including advanced filtration and pasteurization processes, the tonics remain free from additives while maintaining quality and freshness. Available in four flavors, they can be enjoyed on their own or as mixers:
Classic Tonic: A low-sugar take on classic tonic water, combining the refreshing zest of hand-squeezed limes and grapefruits, this tonic strikes the perfect balance of flavor, whether paired with a favorite spirit or enjoyed on its own.
Jalapeno Tonic: For those who appreciate a touch of spice, the Jalapeno Tonic is the perfect choice. Crafted using the classic as the base and enhanced with fresh jalapenos and pickled brine, this bold tonic is a crowd favorite.
Rosemary Tonic: Adding a savory and aromatic option to the line, this tonic is infused with the botanical notes of fresh rosemary and adds a unique herbaceous twist to any cocktail hour.
Passionfruit Tonic: For lovers of tropical flavors, the Passionfruit Tonic combines the vibrant sweetness of ripe passionfruit from Wayanad with Mossant’s signature tonic base.
Adithya Kidambi, CEO, Mossant Fermentary, says, “At Mossant, we believe in giving our consumers a better alternative to a soda without compromising on taste or flavour preferences. Crafting the world’s first clean label tonics has definitely been thrilling, and we’re super excited about the Jalapeno Tonic – it’s our way of putting the ‘fun’ in ‘fun’ctional!”
Shishir Sathyan, Co-Founder, Mossant Fermentary, says, “We believe that beverages should be fun to drink but are also better for you. Our new line of tonics is low in sugar, made from high-quality ingredients and we’re enthusiastic to bring this to the market.”
Driven by a mission to create better soda alternatives, Mossant Fermentary was founded in October 2019. Its 15 kombuchas are available through various platforms, including Swiggy Instamart (across 28 cities), Blinkit, Big Basket, Nature’s Basket, and Amazon and select restaurants across Bangalore, Mumbai, Delhi, Chennai, Mysore, Hyderabad, and Kolkata. The brand partners with top restaurants to craft limited-edition kombuchas with one-of-a-kind flavors. Committed to delivering products that combine tradition with innovation, Mossant offers consumers a refreshing twist on classic drinks.
FACT SHEET – TONICS
- Size: 200ml
- Price: ₹99
- Shelf life: 6 months
- Availability: Available on Mossant’s website
About Mossant Fermentary
Mossant Fermentary is a Bangalore-based brand dedicated to crafting better-for-you beverages. Founded in October 2019 by Adithya Kidambi and Shishir Sathyan, it has quickly made its mark in the industry by creating unique beverages with distinct flavor profiles. With a line of 15 kombuchas and 4 tonics, the company prioritizes flavor development from the foundational stage onwards. The flavors are clean, bold, and effervescent: meaning that every sip delivers both a distinct taste and aroma, setting them apart from the rest. Discover the unique taste and goodness of Mossant, where every sip is a step towards a cleaner lifestyle.
