Taj, the iconic brand recognised as the World’s Strongest Hotel Brand 2024 and India’s Strongest Brand 2024 joins hands with Godawan to launch a limited-edition artisanal single malt. ‘Godawan Single Malt, Exclusive to Palaces of Taj’ is a batch of 300 bottles celebrating meticulous artistry and mindful luxury, available at Taj’s grand palaces in Mumbai, Jaipur, and Hyderabad.
Speaking on the launch, Hina Nagarajan, Managing Director & CEO, of Diageo India, said “With a shared vision of conscious consumption and mindful luxury, this partnership between Godawan and Taj stands as a testament to our continued progress on sustainability and conservation, while elevating luxury spirit experiences for our consumers. Building on our success with Godawan 100 collector’s edition, Godawan Exclusive for the Palaces of Taj is a purpose-backed whisky that is a reflection of Indian craftsmanship and luxury. It’s a piece of Indian heritage, soon to grace the Taj’s Grand Palaces in Jaipur, Mumbai, and Hyderabad.”
Rooted in luxury, Godawan, an exceptional Indian Single Malt, is named after and inspired by the majestic Great Indian Bustard. ‘Godawan Exclusive’ comes from the arid lands of Rajasthan, a unique creation with a story of Indian craftsmanship. With Godawan’s commitment to conserving the habitat of the Great Indian Bustard and IHCL’s ESG+ framework of Paathya, this launch strengthens their pursuit towards preserving and renewing natural ecosystems and communities that lie at the core of India’s heritage.
Mr. Taljinder Singh, Senior Vice President & Brand Custodian, IHCL said, “As custodians of India’s storied heritage, Taj remains committed to preserving historical landmarks and championing the conservation of our natural ecosystems. This collaboration embodies our commitment to luxury with a purpose, ensuring that our actions today lay the foundation for a sustainable tomorrow.”
Every purchase of this artisanal whisky contributes to the conservation of the critically endangered Godawan bird and its habitat in Rajasthan. Recognized with ‘Alliance for Water Stewardship Core Certification’ Godawan focuses on supporting local agricultural practices, promoting the adoption of solar energy and addressing water scarcity in Rajasthan.
Intrinsically bound with the country’s history, Taj has long been heralded as a purveyor of Indian heritage. With its presence in key historic destinations, the brand focuses on conserving India’s architectural treasures. Adorned with the iconic ‘Jaali’ design, each ‘Godawan Single Malt, Exclusive to the Palaces of Taj’ bottle reflects the intricate beauty of Taj’s grand palaces, offering an experience where time-honoured traditions and modern luxury converge, creating a masterpiece of an Indian Single Malt.
