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Salud: Innovating Drinks and Crafting a Bold Lifestyle

by Manaswita Goswami

In the bustling Indian Alcobev market, one name stands out for its innovative products and vibrant lifestyle experience – Salud Beverages. Founded by the visionary entrepreneur Ajay Shetty, it is not just a brand; it’s a celebration of life, quality, and self-expression. Bacardi and Coca-Cola to tie up for an RTD! Ajay Shetty – The […]

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ICRA Predicts 8-10% Growth for Alcobev Sector in FY2025

by Manaswita Goswami

ICRA estimates that alcobev companies will see 8-10% revenue growth in FY2025. Steady beer demand and a revival in spirits consumption drive this growth. Consumers are increasingly preferring premium products. Price hikes approved by some state governments will also boost FY2025 revenues. In Q1 FY2025, the spirits industry recorded a ~9% year-on-year revenue increase. Realizations […]

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Bacardi & Coca-Cola: A Revolutionary RTD Cocktail Launch

by Manaswita Goswami

In an age where convenience shapes consumer choices, Coca-Cola and Bacardi have joined forces. They aim to redefine the ready-to-drink (RTD) beverage industry. Their new pre-mixed rum and cola cocktail targets consumers who seek premium, accessible drink options. The RTD Beverage Boom The global RTD alcohol market has seen exponential growth in recent years. Grand […]

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Monin Opens New Experiential Studio in Mumbai

by Manaswita Goswami

9th October, Mumbai: MONIN, the premium syrup brand celebrated for its mastery of nature’s flavors, is thrilled to announce the opening of its latest experiential studio in Mumbai. Following successful launches in Delhi and Bengaluru, this new studio further solidifies the brand’s commitment to the Indian market. Situated in Juhu, a vibrant cultural hub, the […]

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Crafting Spirits, Blending Cultures: Varchasvi Shankar̵.

by Aakriti Rawat

(L) Varchasvi Shankar, Founder & President at Shankar Distillers (R) Sir Vivian Richards, Global Brand Ambassador In a captivating journey from the tech sector to the realm of premium American whiskey, Mr. Varchasvi Shankar, the visionary behind Shankar Distillers, shares insights into his transition and the inspiration fueling his passion for the world of whiskey. […]

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Asia’s Premier Craft Spirits Festival: The Vault Festival I.

by interbev

~The two-day curated experience returns to Jio World Garden on February 17 and 18 – where the best  global and Indian craft spirits, mixologists, and culinary masterpieces converge.~ The Vault Festival, Asia’s premier craft spirits festival, is back with its highly  anticipated third edition at Jio World Garden, Mumbai on February 17 and 18, 2024. […]

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Valentine’s Day Beyond Roses: 5 Unique Gifts to Indulge in .

by interbev

With Valentine’s Day just around the corner, what better way to celebrate love than with thoughtful and unique gifts that go beyond the traditional chocolates and roses? Whether you’re surprising your significant other or indulging in a little self-love, we’ve got you covered with five gifts that will make this Valentine’s Day truly special. O6 […]

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South Seas Distilleries: Crafting a Legacy of Distinctive L.

by interbev

Founded in 1984, South Seas Distilleries (SSDB), has become synonymous with crafting exceptional luxury whiskies and spirits. Established by Mr. Viraf Chinoy, the third generation of a legacy that began in 1885, South Seas Distilleries has been a trailblazer in the world of fine spirits. Mr. Viraf Chinoy paid tribute to the founder’s vision by […]

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