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Easy Cocktail Experiments with ZigZag Vodka

by Manaswita Goswami

Experimenting has become the new art of loving yourself and that extends to what’s in your glass. Gone are the days when a good cocktail meant splurging a thousand bucks at a bar. With just a few clever ingredients and the right spirit, you can stir up something equally indulgent at home. As ZigZag Vodka […]

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The Iconic Green Label Shines Again

by Manaswita Goswami

Under the leadership of Mr. Abhishek Vohra, General Manager, Marketing at Inbrew Beverages, the iconic Green Label whisky makes a remarkable comeback after three decades. Fondly remembered as the ‘Diamond Wali Bottle’ of the ’90s, Green Label’s revival is more than a relaunch; it’s a celebration of trust, nostalgia, and craftsmanship. Guided by the philosophy […]

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India’s Rising Tequila Market Trends

by Manaswita Goswami

Once a Western party staple, tequila is fast becoming India’s next big premium spirits story. As global Tequila Market Trends shift towards premiumization, provenance, and sipping culture, India stands out as one of the most dynamic emerging destinations for agave-based spirits. From luxury lounges to home bars, Indian consumers are discovering tequila’s depth, not just […]

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The Story Behind Jigger Shots: A New Indian Pour

by Manaswita Goswami

For nearly a century, alcohol has asked us to endure, to chase burn, to revel in complexity, to hunt for rare botanicals. But what if celebration didn’t require endurance? What if it simply invited delight? Enter Jigger, India’s first ready-to-serve shot line built to make celebration easier, smoother, and more personal. A new direction in […]

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Crafting Spirits, Blending Cultures: Varchasvi Shankar̵.

by Aakriti Rawat

(L) Varchasvi Shankar, Founder & President at Shankar Distillers (R) Sir Vivian Richards, Global Brand Ambassador In a captivating journey from the tech sector to the realm of premium American whiskey, Mr. Varchasvi Shankar, the visionary behind Shankar Distillers, shares insights into his transition and the inspiration fueling his passion for the world of whiskey. […]

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Asia’s Premier Craft Spirits Festival: The Vault Festival I.

by interbev

~The two-day curated experience returns to Jio World Garden on February 17 and 18 – where the best  global and Indian craft spirits, mixologists, and culinary masterpieces converge.~ The Vault Festival, Asia’s premier craft spirits festival, is back with its highly  anticipated third edition at Jio World Garden, Mumbai on February 17 and 18, 2024. […]

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South Seas Distilleries: Crafting a Legacy of Distinctive L.

by interbev

Founded in 1984, South Seas Distilleries (SSDB), has become synonymous with crafting exceptional luxury whiskies and spirits. Established by Mr. Viraf Chinoy, the third generation of a legacy that began in 1885, South Seas Distilleries has been a trailblazer in the world of fine spirits. Mr. Viraf Chinoy paid tribute to the founder’s vision by […]

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Valentine’s Day Beyond Roses: 5 Unique Gifts to Indulge in .

by interbev

With Valentine’s Day just around the corner, what better way to celebrate love than with thoughtful and unique gifts that go beyond the traditional chocolates and roses? Whether you’re surprising your significant other or indulging in a little self-love, we’ve got you covered with five gifts that will make this Valentine’s Day truly special. O6 […]

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